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Auto Insurance

Safeco car insurance gets on different track

With dozens of employees egging them on, two of Safeco’s top executives raced plastic, remote-controlled jeeps around the company cafeteria at lunchtime yesterday.

As Mike McGavick and Mike LaRocco manipulated their controllers, the jeeps twirled, whirled and a few times even crashed, in a festive, if not somewhat ironic, introduction of the company’s new auto insurance program.

Clearly, as one company official put it, this is not your father’s Safeco.

“This has been a difficult time for the company,” said McGavick, the company’s president and chief executive, after his jeep lost to LaRocco’s. “It’s important to have fun, to laugh a little. I enjoyed humiliating myself.”

Despite the light-hearted atmosphere in the cafeteria yesterday afternoon, the event was planned to celebrate the launch of a serious new program that the company says will more than double its market reach by allowing it to offer insurance policies to 95 percent of the drivers who request quotes. McGavick and other executives believe that program will play a key role in helping the struggling insurer grow profitably.

More : seattlepi.nwsource.com

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